About WA Football
Our Role
Football is more than a game, it connects players, families and communities across Western Australia. It brings us together, drives our passion, and shapes our shared identity.
At WA Football, we’re proud to be the caretakers of the game in our State. From local ovals to the elite stage, we make football accessible, inclusive and open to everyone. We proudly hold the licenses for WA’s two AFL clubs – Fremantle Football Club and West Coast Eagles.
As a not-for-profit organisation, we are guided by a voluntary Board that oversees the game’s growth and integrity across the state.
Together, we’re building a game that unites us all – progressive, welcoming and full of joy that only football can bring.
We invest in every part of the game
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01
Competitions and pathways – WAFL, WAFLW, Colts, Rogers Cup, and community leagues across the state
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02
Participation and development – Auskick, junior and youth football, school programs, and talent academies
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03
Inclusive programs – First Nations and multicultural initiatives, and All Abilities Football
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04
People and places – Coaching, umpiring, volunteer, and club development, along with community facility funding
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05
- Integrity and governance – Ensuring fair play, strong leadership, and a game that represents our values
Our Vision and Values
Everything we do comes back to a simple belief – The game for all Western Australians.
At WA Football we value:
We care for, support and develop our people. We are one united team committed to delivering our agreed objectives. Together we celebrate our successes and achievements.
We strive to give our very best every day. We are recognised as an organisation that gets things done. We bring passion, perseverance, and a positive attitude to everything we do.
We deeply value the players, volunteers, stakeholders and fans of our game. We are committed to building relationships that are enduring. We earn trust through our behaviours and communication.
We respect our history as we shape our future. We work in partnership to ensure football is successful. We aim to set the standards for our industry.
WA Football is committed to:
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01
Increasing and maintaining high levels of engagement in Football in Western Australia
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02
Connecting the pathways of Football in Western Australia from grassroots to the WAFL Clubs
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03
Identifying and encouraging Football talent both on and off the field
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04
Ensuring the sustainability of Football in Western Australia through good governance and financial oversight
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05
Ensuring Football is played and enjoyed in the spirit of fairness, decency and honesty
Social Return on Investment
WA Football recently commissioned the most comprehensive study ever into the social and economic impact of club-based football in Western Australia.
The report, completed by ACIL Allen, found that every dollar spent in local football generates two dollars in economic activity, contributing over $220 million annually to the WA economy and supporting more than 1,400 full-time equivalent jobs.
Beyond economics, club-based footy delivers an estimated $225 million in social benefits each year, boosting physical activity, mental health, and community connection, with players and their families spending nearly three hours per week engaging in the game.
This research provides a unique tool to track the social return on investment (SROI) of football, demonstrating the vital role the sport plays in uniting and strengthening communities across the state.
Acknowledgement of Country
WA Football acknowledges the Traditional Custodians of the many lands across Western Australia where we train, play, and come together through football. We pay our respects to Elders past and present, and extend that respect to all First Nations people. We recognise the deep and continuing contribution First Nations peoples make to our game and our communities.
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