WA Football Announces Naming Rights Partnership with HART Sport for Rogers Cup Monday, April 14, 2025 - 3:36 PM

WA Football is proud to announce a new partnership with HART Sport, Australia’s leading provider of sporting equipment, as the Naming Rights Partner of the WAFLW Rogers Cup. 

The agreement also sees HART Sport become a Premier Partner of the WAFLW and a Preferred Supplier of WA Football. 

As part of this multi-faceted partnership, HART Sport will take on the title of Official Naming Rights Partner for the WAFLW Rogers Cup, a vital under-19 competition that serves as a key talent pathway for the next generation of WAFLW and AFLW stars. 

Andrew Mills, National Sales Manager at HART Sport, expressed his enthusiasm for the new partnership.  

“We’re incredibly proud to support grassroots sport, and partnering with WA Football particularly the under-19 women’s competition” Mills said.  

“It is a fantastic opportunity to contribute to the development of future WAFLW and AFLW talent. 

“Having spent several years playing WAFL for East Perth, it’s exciting to now reconnect with the WA football community in this new capacity. 

“I look forward to building a strong relationship with the team over the coming years.” 

Oliver Condon, Head of Business Development at WA Football, welcomed the new partnership: 

“We’re thrilled to welcome HART Sport as the Naming Rights Partner of the Rogers Cup,” Condon said. 

“Their commitment to grassroots development and high-performance sport aligns perfectly with our vision for the competition and the broader WAFLW pathway. 

“This partnership will not only enhance the experience for our young athletes but also provide valuable support as we continue to grow the women’s game across Western Australia. 

“We look forward to a successful and collaborative journey with HART Sport in the years ahead.” 

This long-term agreement, which runs through to 2028, highlights HART Sport’s ongoing commitment to supporting both grassroots and elite football programs across Western Australia.