Subiaco Boss Intent On SuccessWednesday, December 3, 2025 - 9:28 AM

New Subiaco Chief Executive Officer Kellie Properjohn has hit the ground running as she begins the challenge of turning the club’s fortunes around.

Properjohn brings almost four decades of experience across both government and private sectors, including senior leadership roles with Deloitte, the finance industry, WA Police, and the Department of Education.

“I have started a marathon at a sprint pace,” Properjohn said.

“There is a lot to be done if we are truly to be set up for success for the 2026 season and beyond.

“Decisions need to be made early and decisively.

“I am committed to making the tough decisions and having the courage to back those decisions.”

She has experience in football leadership, having been part of Subiaco’s support team for the past nine years, contributing to eight men’s premierships across three grades.

“I started with Subiaco in the preseason of 2016,” Properjohn said.

“I focused on supporting coaches with player communications, team building, culture and leadership.

“I also was part of the selection committee and game day supporting with communications and statistics.

“I have also been involved with the Dockers AFLW team since the second year of their inception in 2018 and my role was focused on leadership and culture.

“I finished at the end of the 2022 season.”

Properjohn has her priorities in place.

“My focus has been to recruit modern and inspiring coaches, strengthen the talent in our playing groups, engaging frequently and openly with our members and supporters and building on our sponsorship relationships to deliver mutual value,” she said.

“These areas will be fundamental to on field success and financial stability.

“I want to inspire others through a clear vision, empowerment, lived values, leading from the front and by example, creating something special where players, coaches, members, supporters and sponsors are excited to be part of.”

The return of triple premiership coach Jarrad Schofield was a pre-season win for the club.

“I have worked with Jarrad since I joined the club and have continued to work with him as he has progressed with his career,” Properjohn said.

“I am excited by the prospects of what we can achieve together based on what we have achieved in the past.

“We both have a strong desire and a laser focus to be truly "one club" and the powerhouse club we know we are capable of being.”   

 After the League side won just four games and finished ninth this year, the Chief Executive is intent on improving results.

“Clubs are not playing at this level and with the commitment and sacrifice required to be at this level without the goal to make finals and to win a premiership,” she said.

“I don't really believe in words like "hope", because for me it is about making things happen and this club is galvanized on making things happen for us in 2026.”   

Entering a domain which has been historically male dominated, Properjohn is unfazed by the task at hand.

“I have never really seen people through the lens of gender,” she said.

“I value people for their skills, character, and contribution, so I would like to think I can inspire people collectively to achieve what is right for them and their aspirations.” 

Subiaco appears in good hands as the club enters a new era.